In disruptive times the marketing function is increasingly accountable for sales conversions, yet they’re not always getting the full picture. Sales enablement isn’t something that usually comes up on the marketing radar – but it needs to now more than ever.
Join us in this expert panel discussion to learn:
- What the true definition of sales enablement is
- Why marketing should care about sales enablement
- What salespeople typically don’t tell marketers
- How sales enablement needs to work for marketing success
About the Speakers
Tony Hughes
RSVP Selling
Tony Hughes has been ranked by Top Sales Magazine as the #1 Influencer for professional selling in APAC. He has a successful track record in both Sales Director and Managing Director roles and speaks at conferences worldwide
Amy Franko
Impact Instruction Group
Amy Franko helps companies create growth by improving sales performance and leadership. Her experience within global organisations, such as IBM and Lenovo, brings new perspectives on future thinking and strategic development.
Jessica Felts
LogMeIn
Jessica Felts has a unique view on both the sales and marketing functions. Having started out as a Product Marketing Manager at LogMeIn, she now works within sales enablement as the Global Sales Training Program Manager.
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